Privacy Policy
The Aesthetic Standard
Last Updated: November 11, 2026
Introduction
Welcome to The Aesthetic Standard. We value your privacy and are committed to maintaining transparency regarding how personal information is collected, used, and managed.
The Aesthetic Standard is a shared beauty and wellness location in Fremont, California, home to independently owned and operated businesses.
This Privacy Policy explains how information is handled through The Aesthetic Standard's website and business communications, as well as the distinction between The Aesthetic Standard and the independent professionals operating within our location.
1. Information We Collect
When you visit our website, contact us, inquire about services, or communicate with our business, we may collect:
Name
Email address
Phone number
Appointment or service inquiries
Information voluntarily provided through messages, emails, or website forms, where available
Communication preferences, including consent to receive promotional messages
Website usage and technical information, such as browser details, IP addresses, and cookies
We collect information reasonably necessary to respond to inquiries, provide requested information, and operate our business.
2. How We Use Your Information
Personal information may be used to:
Respond to customer inquiries
Provide information about services and businesses within our location
Communicate regarding appointments, events, and business updates
Send promotional messages when appropriate consent has been obtained
Maintain and improve our website
Support business operations and comply with applicable laws
3. Independent Businesses and Client Information
The Aesthetic Standard provides a shared professional location for independently owned and operated beauty and wellness businesses.
Each independent business is responsible for managing its own:
Client information and records
Appointment scheduling
Booking platforms
Payment processing
Customer communications
Privacy and data protection practices
Required professional licenses and permits
Compliance with applicable laws and regulations
The Aesthetic Standard does not maintain a centralized booking, payment processing, or client records system for its independent suite renters.
Information provided directly to an independent professional is managed by that professional and any third-party platforms they choose to use.
Customers should contact the individual business regarding its privacy practices, appointment information, payment records, or requests involving personal information.
4. Business and Personal Phone Numbers
Independent professionals within The Aesthetic Standard may use dedicated business phone numbers or personal mobile phones for customer communications.
Each professional is independently responsible for protecting client information and managing communications conducted through their chosen phone number, messaging service, or device.
The Aesthetic Standard does not centrally manage or monitor communications between clients and independent professionals.
5. Businesses Operated by the Owner
CustEm Aesthetics and Layers & Length by Em are separately branded businesses operated by the owner of The Aesthetic Standard.
Each business maintains its own Vagaro booking account to manage appointments, customer information, and transactions.
Information submitted through either Vagaro account is processed using the applicable booking platform and is accessible to authorized individuals operating the respective business.
Vagaro's own privacy practices also apply to information processed through its platform.
6. Text Messages and Promotional Communications
The Aesthetic Standard may communicate with customers through SMS, RCS, or other messaging services.
With appropriate consent, we may send promotional messages concerning:
Special offers and promotions
Upcoming events
New services
Business announcements
Other relevant updates
Message frequency may vary. Message and data rates may apply.
Consent to receive promotional text messages is not a condition of purchasing services.
Customers may opt out of promotional messages at any time by replying STOP. For assistance, customers may reply HELP or contact us directly.
We do not provide mobile phone numbers or text messaging consent information to third parties for their own marketing purposes.
Independent professionals are responsible for obtaining any required consent for promotional communications sent through their own business accounts or personal devices.
7. Third-Party Booking and Payment Platforms
Businesses operating within The Aesthetic Standard may use separate third-party services for appointments, payments, and client management.
These platforms may collect information such as names, contact details, appointment histories, and payment information.
Information collected through these services is subject to the applicable provider's privacy policy.
The Aesthetic Standard does not centrally collect or store payment card information submitted directly to independent businesses or their payment platforms.
8. Website Cookies and Analytics
Our website is hosted through Squarespace and may use cookies and related technologies to support website functionality, security, and performance.
Depending on the website's configuration, additional analytics or advertising technologies may collect information about website activity.
Visitors may manage certain cookies through their browser settings or available website privacy controls.
9. Information Sharing
We may disclose personal information to service providers when reasonably necessary to operate our website, manage communications, or provide requested services.
We may also disclose information when required by law or when necessary to protect legitimate legal rights.
Information submitted directly to independent professionals is managed according to their respective business practices.
10. Data Security and Retention
We take reasonable measures to protect personal information maintained under our control.
Information is retained for as long as reasonably necessary for business operations, customer communications, recordkeeping, and applicable legal obligations.
Although reasonable precautions are taken, no electronic system or method of transmission can be guaranteed completely secure.
11. Your Privacy Rights
You may contact The Aesthetic Standard to request access to, correction of, or deletion of personal information maintained by our business, subject to applicable law.
California residents may have additional privacy rights under applicable California laws.
For information held by an independently operated beauty professional, customers should contact that business directly.
12. Children's Privacy
Our website is intended for a general audience and is not directed toward children under 13.
We do not knowingly solicit personal information directly from children under 13 through our website.
13. Changes to This Policy
We may periodically update this Privacy Policy to reflect changes in our operations, website functionality, or legal requirements.
Any updates will be published on this page.
14. Contact Information
The Aesthetic Standard
Fremont, California