Hi, I’m Em (Founder of The Aesthetic Standard.)

Welcome to The Aesthetic Standard, where beauty, creativity, and individuality come together under one roof.

My journey in the beauty industry began in November 2020, shortly after relocating to the Bay Area with my husband and daughter. What started as a small body sculpting business during the pandemic has grown into something much bigger than I could have imagined.

Over the years, I've had the privilege of building relationships with incredible clients, expanding my passion for the beauty industry, and creating a space where people feel comfortable, confident, and beautiful.

As my vision continued to grow, so did my business. What was once CustEm Aesthetics has evolved into The Aesthetic Standard, independent beauty suites, a collective of talented, independent beauty professionals.

Located in Fremont, California, our beauty suites bring together a variety of specialties, including hairstyling, nail artistry, skincare, waxing, lashes, body sculpting, make up, and more.

Each professional operates their own independent business, bringing their unique style, expertise, and personality to our space. Whether you're visiting for a little self-care, maintaining your beauty routine, or trying something new, you'll find a variety of services conveniently located under one roof.

For me, The Aesthetic Standard is more than just a beauty destination. It's a space where independent artists can grow their businesses, support one another, and create an experience their clients look forward to.

I'm incredibly proud of how far this journey has come, and even more excited for what's ahead.

Welcome to The Aesthetic Standard. We're so glad you're here. Please Follow us and watch us grow!